Month: May 2022

ESP INDUSTRY INTEL APRIL 2022
As an industry revenue has increased by 18% overall when comparing April 2022 to April 2021 with the Hair Industry increasing by 21% and the Beauty Industry by 13%. Overall service Revenue increased by 24% and Retail by 16%. Average Docket charges increased only slightly by 2% but the number of client visits increased by 19% which is excellent news going into the winter months.

The Hair Industry increased Service Revenue by 28% and Retail by 16%. Interestingly average docket charges dropped by 1% and client visits increased by 25%

The Beauty Industry increased Service Revenue by 16% and Retail by 18%. Average docket revenue increased by 7% and total client visits by 8%.

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As an industry revenue has increased by 17% overall when comparing March 2022 to March 2021 with the Hair Industry increasing by 18% and the Beauty Industry by 17%. Interestingly the Hair and Beauty industries very closely duplicated each other in many aspects (Average Charge Per Docket, Number of Visits, Service Revenue Increase and Staff Movement etc. ) except Retail Revenue. The Hair industry increased Retail Revenue by 20% when compared to last year while the Beauty Industry increased by 7%.

Looking at this increase a little closer we can see that the Industry Retail Revenue increase from last year is 16%. While not all hair salons increased retail revenue with some posting a decrease of over 40% and on the other hand some salons almost doubled their total retail turnover. In speaking to some of the salon owners who did particularly well it is clear that investment in staff training to enable staff to build meaningful client relationships and then leverage those relationships on a consistent basis coupled with performance assessments and target setting has paid dividends.

ESP Nanoverse Cloud Platform NOW offers NEW “ESP Staff Excelerators” to boost staff turnover performance which is critical to maximise turnover by increasing the per client spend. To find out how to implement this technology contact the ESP Connect team for a free BI consultation info@espconnect.africa