Stronger Together

Month: Dec 2020

Collective Corporation 29 December 2020

Employer’s Organization for Hairdressing, Cosmetology & Beauty Letter
Covid-19 Adjustment Strategy – Alert Level 3 – 28 December 2020

Once again I reiterate this follows what Spain did at the end of summer. (October)

Spain being the coastal belt everyone flocks to. Just as in SA everyone from the interior flocks to the coastal areas.

The problem this wasn’t enough. The numbers didn’t come down fast enough …

So they locked down the provinces next which wasn’t enough and locked everyone down to the suburbs.

Which finally worked …

Because as the end of this it is stated: Everyone has to take responsibility to curb the spread.

You me and the next person have to speak out and wearing masks over our noses being the key.

Government doesn’t want to close businesses.

Only in the countries like the UK where people didn’t take this 2nd wave threat seriously did they close personal care on 20 December 2020.

I’m trusting the message gets through because here in Spain Personal care never shutdown….

Live and learn.
Spread the word.
Teach your staff, clients & friends how to be safe to be well.

Collective Corporation 27 December 2020

🔊 Weekly/Monthly Covid Update

Everything taking place with Covid-2 in Spain and Europe is taking place in SA.

The 1 million infected mark is the yardstick for lockdown intensifying as Government has no choice.

The only good news is that I’m hoping our Wellness Industry is seen as being responsible – unlike restaurants with alcohol in the mix…

I’m hoping government locks down new year to send a clear message to the irresponsible &  youth so that in turn our business is spared.

⏱️ The National Coronavirus Command Council (NCCC) will reportedly meet this week, as South Africa continues to see record daily Covid-19 infections, rapidly approaching the 1 million confirmed cases.

As of 26 December, South Africa has reported a total of 994,911 Covid-19 cases, falling just short of the 1 million mark. There were 11,552 new daily cases reported, after two record increases of over 14,000 cases on Thursday and Friday this week.

There were also 256 new deaths, taking the total to 26,521, while recoveries are now at 839,194, leaving the country with a balance of 129,196 active cases.

The surge in cases has been driven by more gatherings over the festive season, as well as a more transmissible variant of the virus that has been discovered in South Africa.

According to the Sunday Times, citing a government insider, president Cyril Ramaphosa will recall cabinet ministers from their holidays to hold an urgent meeting on Tuesday (29 December) to address the crisis.

While it is not yet clear what restrictions will be modified at the meeting, a review could see:

• Lowering the limits on the number of people allowed at gatherings;
• Restrictions on movement;
• Closing of borders;
• Restrictions on the trade of alcohol.

Tourism minister Mmamoloko Kubayi-Ngubane also warned that restaurants could face more restrictions if they do not adhere to the current lockdown regulations, the paper said.

The NCCC meeting follows an alert from health minister Dr Zweli Mkhize on Wednesday (23 December), that lockdown restrictions would have to be reviewed to combat the alarming surge seen in the second wave of the virus.

Mkhize said that the coronavirus has continued to spread exponentially and that the rate of spread is much faster than the first wave.

“We must warn South Africans that we will need to review the current restrictions and consider further measures to ensure that we curb this alarming rate of spread,” he said.

Dr Zweli Mkhize

Mkhize said that all provinces, with the exception of the Eastern Cape, continued to report an increase in their number of cases. Kwazulu-Natal, the Western Cape, and Gauteng reported the largest increase in cases – comprising 81% of the total new cases reported.

“Therefore it will be important for us to evaluate the situation, identify hotspots in these areas and make recommendations based on these findings and the outcomes of what has been implemented in the hotspots that have been identified so far,” Mkhize said.

Hospitals, both private and public, are reporting that they are filling up quickly, with some already at capacity. Making matters worse, is that a lot of hospitals are operating on thinner staff due to the holiday period – who will now bear the brunt of the second wave.

Health experts and authorities have appealed to South Africans to keep practicing social distancing and following lockdown protocols.

Collective Corporation 20 December 2020

🔊 The New measures announced yesterday in the UK are based on a new strain of COVID that has mutated. Our personal care industry is now in lockdown in the UK.

Spread the word to practice safety and masks are the key plus everything else.

They didn’t adhere to these protocols in their summer … Don’t make the same mistake.

The youths lack of regard was the loose cannon in Europe’s summer of 2020!

Learn from their mistakes – we can’t afford another hard lockdown … Financially nor Psychologically.

A new variant of the COVID-19 virus, known as 501.V2, is driving infection rates in areas of South Africa.  This discovery is gaining increased international attention and currently as many as 15 countries have banned flights and travelers who have spent time in The Republic of South Africa in the last 10 days.

Collective Corporation 14 December 2020

🔊 Covid-2

Beaches and public parks in the Western Cape and Northern Cape will remain open. Beaches can only be visited from 09:00 and 18:00.

Sale of alcohol curbed:

Retailers may only sell alcohol from 10:00 and 18:00 from Monday to Thursday, but wineries may continue to offer tastings over weekends.

Alcohol consumption in all public spaces is strictly prohibited.

New curfew, and bars and restaurants must close earlier.

A curfew has been extended and will now be from 23:00 to 04:00. Bars and restaurants must close at 22:00 to allow staff to get home.

“We should all remember that the hours of curfew also apply to Christmas Eve and New Year’s Eve. This means that we will all need to make changes to the way in which we celebrate these occasions.”

Alcohol sales:

Monday to Thursday: 10am – 6pm

Size of gatherings:

Gatherings, including religious gatherings, may not be attended by more than 100 people for indoor and 250 for outdoor events.

Ramaphosa said that: “the sad truth about this pandemic is that festivals, concerts and parties are proving to be sources of infection and illness, and even sources of death”.

The total number of people inside a building may not exceed 50% of the capacity.

All gatherings must show social distancing measures, and provide hand sanitiser.

All post-funeral gatherings are prohibited.

Stricter Enforcement of Alert Level 1 Restrictions:

Drivers and operators of any form of public transport must ensure that all passengers must wear masks. “The more we travel, the greater the potential for the spread of the virus,” Ramaphosa warned.

Owners of buildings, and managers of offices and stores must also make sure that everyone entering wear masks.

Those who do not enforce compliance will be liable for a fine or imprisonment of up to six months.

“These festive season restrictions will be reviewed in early January based on the state of the pandemic across the country,”

There can no longer be any doubt that South Africa has entered a second wave of Coronavirus infections. If we do not act urgently and act together, the second wave will be even more severe than the first wave,” Ramaphosa warned.

For the first time, most of the new infections are recorded among young people 15 to 18 ages.

Collective Corporation 11 December 2020

Industry BI

We are seeing the continued trend of Beauty improving steadily compared to the hair industry that made a quick gain post lock down.

The figures make sense in terms of the season and optimism and by following protocol keep confidence in the wellness sector for clients to keep coming in despite any 2nd wave fears.

📈 ESP BI Analysis

Our industry as a whole has seen and 6% increase in revenue in November 2020 when compared to October 2020. We are still down 18% when we compare total revenue in November 2020 to November 2019.

The highlight here is the tremendous progress we have made since the lifting of the lockdown in July when we were down 41%.

The number of clients visiting in November is still less compared to last year, down by 27%, but the clients that are visiting are spending much more on average particularly on retail.

The hair industry has made some inroads and increased total revenue in November 2020 by 5% compared to October 2020 bit the star performer is the beauty industry which has seen a 11% increase. The medical aesthetics sector is performing really well and some businesses are even showing year on year increases.

These stats are drawn from the ESP client base that make use of our Business Intelligence service.

These businesses owners are actively involved in their businesses and use the BI to track and understand the trends which allow them to formulate and implement strategies that will make a meaningful difference to the bottom line.

⚙️ What phase 2 lockdown looks like…

Coming out in Spain:

👉New measures
The phase 2 de-escalation is divided into three periods:

 ➡️From Saturday December 12 to Thursday December 17:
• Mobility between municipalities of a province is allowed.
• Trade can open until 21:00
• Hospitality until 18:00

 ➡️From Friday December 18 to January 10:
• Mobility between provinces
• Shops open during normal hours
• Hospitality until 18:00 and from 20:00 to 22:00.
• Curfew: from 23:00 to 06:00

 ➡️From December 23 to January 6:
• Entry and exit from Andalusia is allowed for family units.
• Maximum 10 people on December 24 and 31.
• Curfew until 1:30 am.

The good news is things look good as a whole!

Collective Corporation 2 December 2020

🔊 COVID-II – The 2nd Wave is here in SA!!!

Pay attention move fast – as I’ve been giving news from Europe SA was always in the pipeline … Sad news … it’s hitting us in SA 2 months before I anticipated. We saw it starting first in Mossel Bay and the Garden Route & now Cape Town is picking up fast and the death rate is climbing which is the basis of the final analysis. It started in the Cape in the first wave and it’s doing a similar resurgence.

It’s starting now to attract attention – I was reviewing the Covid Weather late last night, looking at the Global outlook from US/India etc – Brazil is the key and spiking (similar weather and economic status) –  I holding back from sharing this insight for a few days as no one likes to be the messenger carrying bad news … but it’s not – all bad – I will explain below the Collective Corporation Advertisement 😄

The Collective Corporation is going to take a new shape again so please join that locked WhatsApp group (Only Industry Expert Admins can Post) if you want more of our insights and analysis:

Please share this link in the industry and beyond.

The good news is COVID-II won’t be the same as the previous lockdown.

It will be a DISTRIBUTED lockdown.

What I mean by that is they will encourage non-essential travel and promote people staying in their suburbs and we will because we don’t want to go back to hard lockdown. The fatigue is too heavy on our psyche’s we will obey to void hard lockdown.

Where I am in Spain, I can’t drive to the sea 15min away. I can see it but it crosses a municipality – police man blocks randomly. I cannot drive into the city 20 mins away. Other than this life is normal but with a mask glued to your face outside or you get a +R6000 fine or also if you cross your suburb without a valid document to support it.

The GOOD NEWS is that the Hair / Beauty / Wellness industry isn’t shutdown at all … here nor as I last saw in the UK.

So that bodes well for us – As we have said in the CC all along – COMMON SENSE – Wear a mask – don’t relax – the Vaccine will only get to us late 2021 early 2022 … they simply can’t produce enough.

Lastly – Esoterically – We had AIDS – we had SARS – We have COVID – There will be more … this is the new normal. Diseases exist because its sole purpose is to find a way to bypass our defences.

As the wellness Industry we have shown people how to Form Healthy Connections.

Karl Markwald

CSO (Chief Strategic Officer)

ESP Connect

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