As an industry revenue has increased by 17% overall when comparing March 2022 to March 2021 with the Hair Industry increasing by 18% and the Beauty Industry by 17%. Interestingly the Hair and Beauty industries very closely duplicated each other in many aspects (Average Charge Per Docket, Number of Visits, Service Revenue Increase and Staff Movement etc. ) except Retail Revenue. The Hair industry increased Retail Revenue by 20% when compared to last year while the Beauty Industry increased by 7%.

Looking at this increase a little closer we can see that the Industry Retail Revenue increase from last year is 16%. While not all hair salons increased retail revenue with some posting a decrease of over 40% and on the other hand some salons almost doubled their total retail turnover. In speaking to some of the salon owners who did particularly well it is clear that investment in staff training to enable staff to build meaningful client relationships and then leverage those relationships on a consistent basis coupled with performance assessments and target setting has paid dividends.

ESP Nanoverse Cloud Platform NOW offers NEW “ESP Staff Excelerators” to boost staff turnover performance which is critical to maximise turnover by increasing the per client spend. To find out how to implement this technology contact the ESP Connect team for a free BI consultation