Category: Uncategorised

🔊 Covid-2

Beaches and public parks in the Western Cape and Northern Cape will remain open. Beaches can only be visited from 09:00 and 18:00.

Sale of alcohol curbed:

Retailers may only sell alcohol from 10:00 and 18:00 from Monday to Thursday, but wineries may continue to offer tastings over weekends.

Alcohol consumption in all public spaces is strictly prohibited.

New curfew, and bars and restaurants must close earlier.

A curfew has been extended and will now be from 23:00 to 04:00. Bars and restaurants must close at 22:00 to allow staff to get home.

“We should all remember that the hours of curfew also apply to Christmas Eve and New Year’s Eve. This means that we will all need to make changes to the way in which we celebrate these occasions.”

Alcohol sales:

Monday to Thursday: 10am – 6pm

Size of gatherings:

Gatherings, including religious gatherings, may not be attended by more than 100 people for indoor and 250 for outdoor events.

Ramaphosa said that: “the sad truth about this pandemic is that festivals, concerts and parties are proving to be sources of infection and illness, and even sources of death”.

The total number of people inside a building may not exceed 50% of the capacity.

All gatherings must show social distancing measures, and provide hand sanitiser.

All post-funeral gatherings are prohibited.

Stricter Enforcement of Alert Level 1 Restrictions:

Drivers and operators of any form of public transport must ensure that all passengers must wear masks. “The more we travel, the greater the potential for the spread of the virus,” Ramaphosa warned.

Owners of buildings, and managers of offices and stores must also make sure that everyone entering wear masks.

Those who do not enforce compliance will be liable for a fine or imprisonment of up to six months.

“These festive season restrictions will be reviewed in early January based on the state of the pandemic across the country,”

There can no longer be any doubt that South Africa has entered a second wave of Coronavirus infections. If we do not act urgently and act together, the second wave will be even more severe than the first wave,” Ramaphosa warned.

For the first time, most of the new infections are recorded among young people 15 to 18 ages.

Industry BI

We are seeing the continued trend of Beauty improving steadily compared to the hair industry that made a quick gain post lock down.

The figures make sense in terms of the season and optimism and by following protocol keep confidence in the wellness sector for clients to keep coming in despite any 2nd wave fears.

📈 ESP BI Analysis

Our industry as a whole has seen and 6% increase in revenue in November 2020 when compared to October 2020. We are still down 18% when we compare total revenue in November 2020 to November 2019.

The highlight here is the tremendous progress we have made since the lifting of the lockdown in July when we were down 41%.

The number of clients visiting in November is still less compared to last year, down by 27%, but the clients that are visiting are spending much more on average particularly on retail.

The hair industry has made some inroads and increased total revenue in November 2020 by 5% compared to October 2020 bit the star performer is the beauty industry which has seen a 11% increase. The medical aesthetics sector is performing really well and some businesses are even showing year on year increases.

These stats are drawn from the ESP client base that make use of our Business Intelligence service.

These businesses owners are actively involved in their businesses and use the BI to track and understand the trends which allow them to formulate and implement strategies that will make a meaningful difference to the bottom line.

⚙️ What phase 2 lockdown looks like…

Coming out in Spain:

👉New measures
The phase 2 de-escalation is divided into three periods:

 ➡️From Saturday December 12 to Thursday December 17:
• Mobility between municipalities of a province is allowed.
• Trade can open until 21:00
• Hospitality until 18:00

 ➡️From Friday December 18 to January 10:
• Mobility between provinces
• Shops open during normal hours
• Hospitality until 18:00 and from 20:00 to 22:00.
• Curfew: from 23:00 to 06:00

 ➡️From December 23 to January 6:
• Entry and exit from Andalusia is allowed for family units.
• Maximum 10 people on December 24 and 31.
• Curfew until 1:30 am.

The good news is things look good as a whole!

🔊 COVID-II – The 2nd Wave is here in SA!!!

Pay attention move fast – as I’ve been giving news from Europe SA was always in the pipeline … Sad news … it’s hitting us in SA 2 months before I anticipated. We saw it starting first in Mossel Bay and the Garden Route & now Cape Town is picking up fast and the death rate is climbing which is the basis of the final analysis. It started in the Cape in the first wave and it’s doing a similar resurgence.

It’s starting now to attract attention – I was reviewing the Covid Weather late last night, looking at the Global outlook from US/India etc – Brazil is the key and spiking (similar weather and economic status) –  I holding back from sharing this insight for a few days as no one likes to be the messenger carrying bad news … but it’s not – all bad – I will explain below the Collective Corporation Advertisement 😄

The Collective Corporation is going to take a new shape again so please join that locked WhatsApp group (Only Industry Expert Admins can Post) if you want more of our insights and analysis:

https://chat.whatsapp.com/BwkounMzE7cEyu4RIL1XKh

Please share this link in the industry and beyond.

The good news is COVID-II won’t be the same as the previous lockdown.

It will be a DISTRIBUTED lockdown.

What I mean by that is they will encourage non-essential travel and promote people staying in their suburbs and we will because we don’t want to go back to hard lockdown. The fatigue is too heavy on our psyche’s we will obey to void hard lockdown.

Where I am in Spain, I can’t drive to the sea 15min away. I can see it but it crosses a municipality – police man blocks randomly. I cannot drive into the city 20 mins away. Other than this life is normal but with a mask glued to your face outside or you get a +R6000 fine or also if you cross your suburb without a valid document to support it.

The GOOD NEWS is that the Hair / Beauty / Wellness industry isn’t shutdown at all … here nor as I last saw in the UK.

So that bodes well for us – As we have said in the CC all along – COMMON SENSE – Wear a mask – don’t relax – the Vaccine will only get to us late 2021 early 2022 … they simply can’t produce enough.

Lastly – Esoterically – We had AIDS – we had SARS – We have COVID – There will be more … this is the new normal. Diseases exist because its sole purpose is to find a way to bypass our defences.

As the wellness Industry we have shown people how to Form Healthy Connections.

Karl Markwald

CSO (Chief Strategic Officer)

ESP Connect